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PENMAC deploys WATCHOUT for launch of All-New Volvo V40

Linköping, Sweden, 6 November 2012 - WATCHOUT Premium Partner PENMAC provided technical production and support for a three-day press launch of the Volvo V40 vehicle on the historical island venue of Thesen Island, Knysna in South Africa. The project used WATCHOUT multi-image display and presentation software to give the illusion of motion in a breathtaking display!


For this event, PENMAC worked with Johannesburg-based Picture Mafia who provided graphical content and EPH provided technical support to the project.


Volvo V40 in-motion with video mapping


Using the latest geometric correction, mapping, blending and image warping features of Dataton WATCHOUT™, the new vehicle was video mapped, using a video backdrop of various cityscapes, to give the illusion that the Volvo V40 was in motion.


“The specification required that the vehicle needed to be projected on from two angles, while the backdrop – screen required a two projector and edge-blended solution,” explains Malcolm Finlay, CEO at PENMAC. “To complete the illusion, the road was also required to move and was synchronized with the other visuals. This was achieved using two edge-blended projectors onto a white stage.”


With low roof structures, the positioning of the six projectors was very limited. For the project, PENMAC used WATCHOUT as the tool of choice to achieve these almost impossible projection requirements.


On four of the projected surfaces WATCHOUT was required to provide the edge blending, but in addition, on all surfaces, extensive geometric correction was required to correct angles and also map the unique shape of the vehicle.


Multiple output functionality

Multiple-output functionality was introduced as a feature of WATCHOUT to reduce the total rental or purchase price for any application that needs more than a single channel output by using the graphics card's ability to output to multiple displays. That means that this launch projected used six outputs requiring two WATCHOUT display computers.


“Even though there was only eight hours to erect the entire stage and set, the overall three-day event was a resounding success, with journalists being flown into Knysna on a daily basis from all parts of South Africa. This stringent technical requirement would not have been possible without the features and intuitive control that WATCHOUT provides,” adds Finlay.


Fredrik Svahnberg, Marketing Director at Dataton says: “We’re delighted to see that the warp and blend and multiple output features of WATCHOUT enabled PENMAC to achieve such a successful event in such a short time scale.”


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Photograph credit: Dataton WATCHOUT used in car mapping of Volvo V40 press launch in Johannesburg (c) Penmac, Picture Mafia and EPH.


About Dataton

Renowned Swedish show control developer and manufacturer, Dataton has been established on the international market since the 1980s.  The company's flagship products include the award-winning Dataton WATCHOUT™ multi-display production and presentation system as well as the intuitive Dataton PICKUP™ audio guide. WATCHOUT version 5 is a multi-display, timeline-based software system that comprises stereoscopic playback and 3D effects, and a strong array of groundbreaking features, including live interaction and dynamic media streaming.



For further information about this and other leading products please visit www.dataton.com or contact:


Manufacturer Enquiries

Fredrik Svahnberg

Dataton AB

Telephone: +46 70 3228557

Fax: +46 13 138445

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Katinka Allender


Telephone: +44 (0) 1491 571402

Mobile: +44 (0) 7887 711 246

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