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The final frontier: space center launch facility chooses projectiondesign®

United Launch Alliance uses six F35 wqxga projectors for ultra-high-resolution display in control center

Fredrikstad, Norway, 23 April 2012 – In another landmark installation for the company, Norway’s projectiondesign® has supplied its F35 wqxga projectors to a mission-critical facility responsible for space launches on behalf of the US government.

Based in Centennial, near Denver, Colorado, the facility is run by the United Launch Alliance (ULA) – a 50-50 joint venture between Lockheed Martin and The Boeing Company. As the nation’s rocket company, ULA designs, builds and launches Atlas and Delta launch vehicles, and provides reliable, cost-efficient launch services for the Department of Defense, NASA, the National Reconnaissance Office and other commercial customers.

“ULA’s Centennial facility is responsible for program management, engineering, test and mission support, with the keystone of the headquarters being the operations and support launch center,” explains Brian Seid, managing director of Centennial-based Xcite Audiovisuals, LLC, the systems integrator on the project. “This is where engineers and executive staff oversee all of the data required to complete successful launches and missions. It is an integral part of ULA’s operations.”

Prior to the new facility being commissioned, the AV design and specification for the room was drawn up by a leading industry consultant, Howard Steele of Technology Plus and fundamental to the project was the requirement for extremely high-resolution projection in the DOSC operation center. “The projectiondesign F35 wqxga is the world’s highest-resolution single-chip DLP® projector, so in this kind of application it really gets to show what it can do,” continues Seid.

The finished installation sees six projectiondesign F35 wqxga projectors, each firing at its full WQXGA resolution of 2560 x 1600 pixels, delivering images to a pair of huge 417” wide, custom Da-Lite screens via Jupiter Catalyst Fusion video-wall processors.

“This was a real benchmark project that marked the first time so many F35 wqxga projectors’ had been used together at full resolution,” adds Seid, whose company was also responsible for programming the room’s Crestron media control system, as well as testing and verifying signal paths and resolution capabilities throughout. The company is also responsible for maintaining the system in the post-installation phase.

Anders Løkke, Marketing Director, projectiondesign, comments: “All of our projectors are built with complete reliability and technological integrity in mind, and the ULA operations center in Colorado is a perfect example of an application where these qualities come to the fore. There are millions of dollars at stake every time this center plans a mission, so failure is not an option.

“We are delighted that our ultra high-resolution F35 wqxga projector has been chosen for such a ground-breaking project, and also to have worked with an integrator capable of such high levels of support and attention to detail as Xcite Audiovisuals, for whom no challenge has proved too great.”

- ENDS -

Note to editors: all photography in relation to this project should use the following copyright credit:

© United Launch Alliance 2012.

About projectiondesign
projectiondesign is a Norwegian company that designs, manufactures and markets a range of high performance projectors for professional, business and consumer applications. Amongst its core markets are high resolution scientific visualization, visual training and simulation, medical imaging, broadcast and post production, public media and entertainment. Numerous industry milestones that distinguish projectiondesign's award winning, innovative technology include the introduction of the world's first single-chip SXGA DLP projector in 2002, the first commercially available 1080p DLP projector in 2006, the first WUXGA resolution DLP projector, and the first portable and high-resolution active 3D stereoscopic projector in 2008. In 2009, projectiondesign introduced its first 3-chip projector and debuted LED illumination. 2010 signified the company's first image warp and blend product with the Multi Image Processors, as well as the world premiere of the WQXGA resolution (2,560 x 1,600) projector, and revolutionary patented Remote Light Source technology. The entire professional product range is warranted for 24/7 usage. projectiondesign is located in Fredrikstad, Norway, with representatives in more than 20 offices throughout the world, and regional headquarters New York and Beijing.

About Xcite Audiovisuals, LLC
Xcite Audiovisuals, LLC operates as a custom Audio/Video technology integrator in Colorado. They offer a wide array of commercial/residential technology solutions such as Network Operations Centers, Automated Executive Conference Centers, Executive Boardrooms, Audio & Video conferencing solutions, Residential Automation, Dedicated Home Theaters and Green A/V solutions. Xcite Audiovisuals, LLC was founded on the laurels of industry’s highest level of Customer Service, Customer Value and Customer Satisfaction. Xcite Audiovisuals, LLC has been operating since 2007 and is headquarted in Centennial Colorado.
For further information about this and other leading products please visit projectiondesign.com or contact:

Manufacturer Enquiries
Anders Løkke
Marketing Director
projectiondesign AS
Telephone: +47 69 30 45 68
Mobile: +47 48 08 16 14
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Press Contact - International
Katinka Allender
PR Consultant
Telephone: +44 (0) 1491 571402
Mobile: +44 (0) 7887 711 246
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Xcite Audiovisuals, LLC Contact -
Brian Seid
Telephone: (720)771-1011
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