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Fairytale comes true for ‘Cinderella’ thanks to Dataton’s WATCHOUT

Multiple projection and synchronization adds new life to Moscow production of Rossini’s classic opera

Linköping, Sweden, 31 January 2012: Enhancing the reputation of multiple-projected video as an alternative to traditional theatrical scenery, Dataton’s WATCHOUT™ content playback solution has been used in a new production of Rossini’s ‘Cinderella’ at the New Opera Theatre in Moscow.
Under the guidance of Artistic Director Victor Gerasimenko, the latest production of ‘Cinderella’ breaks new ground for the staging of classical opera in Russia and provides the perfect stage – quite literally – for the capabilities of WATCHOUT.

The production uses three video projectors firing onto a specially produced backdrop, with the three screens being positioned at angles to each other. WATCHOUT is used to blend the three images seamlessly together so that the backdrop appears to be a single visual entity when required by the production, with the content of all three projectors being delivered in perfect synchronisation.

Thus, the audience in turns sees a royal palace replete with multiple halls, a fantastic garden containing freak-ish plants, unusual pavilions and other magical landscapes…all without a single piece of physical backdrop being moved.

Masha Yourieva, speaking on behalf of INTmedia.ru takes up the story: “Victor Gerasimenko is fascinated by computer technology and saw, in ‘Cinderella’, the kind of fairytale that would really benefit from having the kind of quick and dramatic changes of scenography that only computer animation can deliver.

“So we supplied four WATCHOUT licences with INTmedia.ru responsible for integrating the video into the overall production. Each projector has its own WATCHOUT-equipped PC delivering content, while a fourth PC acts as the master controller.

“The particular advantages of WATCHOUT are that it does not impose any restriction on the size of the image, so the design team for ‘Cinderella’ led by Ekaterina Volkova and the animation designer, Eric Gromilov, could really let their imagination run wild. Everyone involved put a huge amount of work into preparing the show, and INTmedia.ru programmers used WACTHOUT here as well – using it as a content-management system to sync the video playback with the music and production script.”

Fredrik Svahnberg, Marketing and Communications Manager at Dataton, comments: “The opera world is sometimes perceived as being rather conservative, but with this production of ‘Cinderella’ we have shown that our technologies can really enhance even the most traditional of musical scores. Thanks to WATCHOUT, performers can move from conventional ‘scenic’ space into a world that is more akin to virtual reality – bringing the production to spectacular new life, and providing an unforgettable experience for the audience.”

After seeing the première of ‘Cinderella’ in October this year, the renowned Moscow art critic Lejla Guchmazova wrote: “Huge physical scenery and the enormous work needed to manoeuvre it are no longer necessary. Computer animation is bringing about a metamorphosis in the world of theatre that is truly fascinating.”

The final comment comes from Victor Gerasimenko himself: “We live in a technological century in which the virtual world exists in parallel with the real. It’s impossible to stand still – you have to try to develop and embrace new things. A fairytale world should vary instantly, and with the application of computer animation, this is easy to achieve. The result, we hope, is a production of constant wonder and transformation.”

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About Dataton
Renowned Swedish show control developer and manufacturer, Dataton has firmly established themselves on the international market since the 1980s. The company's flagship products include the award-winning Dataton WATCHOUT™ multi-display production and presentation system as well as the intuitive Dataton PICKUP™ audio guide. WATCHOUT version 5 is a multi-display, timeline-based software system that comprises stereoscopic playback and 3D effects, and a strong array of groundbreaking features, including enhanced live interaction.

For further information about this and other leading products please visit www.dataton.com or contact:

Manufacturer Enquiries Press Contact
Jacquie McHale Sjödin Katinka Allender
Dataton AB PR Consultant
Telephone: +46 13 102450 Telephone: +44 (0) 1491 571402
Fax: +46 13 138445 Mobile: +44 (0) 7887 711 246
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Fredrik Svahnberg
Dataton AB
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Fax: +46 13 138445
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