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Calibre UK to partner with EIKI Deutschland

Manufacturers extend relationship after successful link in U.S.

Bradford, UK, 31 January 2012 – Calibre UK, award-winning designer and manufacturer of some of the world’s highest-performance image processing hardware, is to partner with EIKI Deutschland to offer a combined projection, warping and projection mapping sales and support offering for the German market. The move is the latest step in Calibre’s strategic move to extend its global reach in the professional AV space.

The partnership will see EIKI Deutschland featuring products from Calibre’s HQView range of multi-image scaling and blending processors in its German-language marketing collateral, giving resellers in Europe’s largest pro-AV market access to a tailor-made solution for projects requiring the images from multiple projectors to be warped, mapped and blended together.

“Calibre already has a German office and staff on the ground who can provide German-language support,” says Guido Sterzing, MD of EIKI Deutschland. “What EIKI brings to the party is a large network of dealers and resellers who, up until now, have lacked a ‘one-stop shop’ for multiple-image systems. It should be an excellent partnership and we can’t wait to get started!”

The partnership between the two manufacturers is not new, as Tim Brooksbank, MD, Calibre UK, explains: “We have ben working closely with EIKI International in the U.S. for a while now and have definitely increased our market share of the pro-AV space as a result. EIKI makes a range of very high-quality projectors at competitive price points, and in this respect their philosophy very much chimes with our own – providing value for money without compromising on image quality.

“EIKI Deutschland has been in business for 15 years and the brand has very good acceptance levels in the German pro-AV community. We feel sure that the success we have enjoyed with EIKI in North America can be replicated in Europe, too.”

To emphasise the new relationship, EIKI will feature Calibre’s HQView320 and HQView520 image processors on its stand at the forthcoming Integrated Systems Europe show, giving thousands of ISE 2012 attendees the chance to see the first fruits of the partnership at first hand.

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